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| Marketing strategies and planning |
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| Beckley will help you define and implement your marketing strategy, which will include identifying your target markets, defining your proposition and positioning it. Good planning, focus and clarity in a marketing strategy will help you to achieve your objectives. As part of the strategy setting process Beckley will go through a number of required activities, including : |
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Strategic business reviews
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Identifying the target markets
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Market research
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Marketing mix optimisation
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Developing a strong and concise set of marketing messages
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Establishing a brand presence and identifying ways of raising
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| Marketing programmes and lead generation |
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| Using a proven marketing programme methodology developed over years experience, we will ensure that marketing programme and lead generation activity is well defined, sharp and focussed. Each programme has a revenue target and is cost effective. Marketing programmes span all elements of the marketing mix – including mailshots, direct mail, e-mail campaigns, telemarketing, events, exhibitions, advertorial, and so on. They can be regional, national, with a vertical focus or generic – whatever form they take, the programmes are targeted and focussed and are fully costed, with realistic and measurable target returns set on your close rates and ratios being fully measured. |
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| Of course lead generation in itself is only the start of the story – there is a loop to close and Beckley help you to ensure that leads are followed up efficiently. Beckley provide good communications and full accountability of all leads generated from start to close. |
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| Lead management and tracking systems such as ACT!, Goldmine and SalesLogix will help ensure that the prospect databases are properly managed and maintained. Beckley has experience of project managing the implementation of such systems for clients and ensuring that their use is optimised. |
| Event management |
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| Events are an important part of any set of marketing activity, and whether they are a one off event or a national roadshow the key element to ensuring they are a success is proper planning. Beckley provide a full event management service including : |
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sourcing locations
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invitation design, writing and production
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mailing
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telemarketing follow up to ensure attendee targets are met
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provision of audio- visual equipment
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set up and break down
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registration and reception
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event collateral and presentation production
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post event follow up
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| Meeting arrangement |
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| Achieving cut through and making good quality meetings is an extremely valuable service for all organisations and their salesforces. Targetted and focussed activity aimed at senior personnel combined with skilled and knowledgeable follow up are some of the major ingredients which make meeting arrangement such a popular option with Beckley clients. |
| Interim management |
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| If you are a large organisation suffering from a shortage in marketing resource or a start-up/small company with no marketing department, Beckley provide an interim marketing management service. This can be provided on a full time basis or for a few days every month and will cover all your marketing requirements and organise a marketing function for future operation. An important element of this service is the selection and recruitment of replacement full time marketing staff for the organisation – to carry on when the Beckley interim management period comes to an end. |
| Collateral production |
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| Whatever your particular requirement for a piece of writing, Beckley will provide it, including layout and design considerations – literally from a blank sheet of paper. We have written : |
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case studies
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company overviews
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product sheets
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press releases
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direct mailpieces
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web sites
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RFI/ITT responses
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